Adult Beverage Resources & Expertise
Launch. Build. Grow.
Fractional leadership and sales teams for founder-led spirits, RTD, and adult beverage brands
With collective experience from
SUNTORY SPIRITS · PERNOD RICARD · HEINEKEN · DIAGEO · CONSTELLATION · LEO BURNETT · BACARDI · KRAFT-HEINZ
A SMARTER WAY TO BUILD
The team and leadership you need. Without all the fixed costs.
THE CHALLENGE
Hiring skilled leaders and building sales teams is necessary, but too expensive.
A VP of Sales costs $200K+. You need a sales team to work the market. For a founder-led brand under $5M, the math doesn't work, and burns your cash. But you still need the leadership and team to grow.
THE SOLUTION
A collective that joins you at the leadership level.
Sales execution, commercial strategy, operations, creative, and e-commerce. Operators active in their domain. One relationship connects you to all of it, at a fraction of the cost of hiring a full-time.
WHAT WE DO
End-to-end support, fit for your stage.
🧭
Brand & Strategy
Brand positioning, creative design, trade & consumer assets, innovation strategy.
🤝
Commercial & Sales
RTM development, distributor planning & management, shared sales teams, IRL brand activation.
📈
DTC & Performance Marketing
DTC e-commerce, compliant fulfillment, digital & content strategy, customer acquisition.
⚙️
Operations & Supply Chain
Sourcing, liquid development, production, logistics, market entry, inventory management.
MEET THE COLLECTIVE
People who’ve done the job, and are still building.
Every member of the Collective is an experienced, active practitioner — not just an advisor. With experience, intuition, and pattern recognition from deep careers, we dive in and drive real results with our clients.
Eric Nikolaus
Founder, Commercial Executive, Midwest Sales LeadChad Ingram
Design, Creative, Trade & Consumer ContentKelly Morgan
Commercial Strategy, Sales, Distributor DevelopmentTess Syriac
E-Commerce & Digital StrategyKeith Keeler
Control States Leadership & SalesLaurence Wolfe
Supply Chain & OperationsKen Ruff
On Premise Chains & Key AccountsWhy work with us?
Collective Expertise
Unlock your brand’s potential with tailored guidance from a collective of industry experts. Receive high-quality, actionable guidance and achieve tangible results by working with the right experts to build out and deliver your growth plan.
Fractional
Leadership
You need deep expertise to avoid costly mistakes and navigate the complex US marketplace. But it’s too expensive to hire and build the capability just for your brand.
The Liquid Growth Collective provides the leadership, flexibility, and results your brand needs.
Sales
Growth
Pay a fraction of what it costs to hire your own sales team, and get experienced sales support in market.
With years of experience in various markets and channels, the Liquid Growth Collective can get you to market and in front of priority customers quickly.
Contact Us
Interested in working together? Send us a note and we will be in touch shortly. We can’t wait to hear from you!